This article is based on a presentation given by Tiffany Valentiny at our Chief AI Officer Summit, Berlin in 2024.

Catch up on this presentation, and others, using our OnDemand service.

I'm part of NVIDIA’s strategy team, and my background is in data.

My last role was as a data lead at Trade Republic, and I decided to change gears a little bit, do an MBA, and join NVIDIA in strategy. 

I have experience working in data in the US and then working in Germany. One of the reasons I felt frustrated with working in data is that I felt like, in Germany specifically, data teams were not necessarily at the forefront and weren't necessarily building data products or being taken seriously.

That's part of why I decided to join NVIDIA; it resonated with me, as well as the mission of pushing AI forward in Europe.

The slow adoption of generative AI in Europe

Europe is too slow at adopting Gen AI. 

The reality is that Europe is way behind the US in implementing the technology. 

The reason I'm highlighting this is because experimenting now is extremely important. The technology is moving forward very fast. 

Last year, we were talking about LLMs. This year, we're talking about agentic workflows. So, it's important to start experimenting with the technology now. Otherwise, it might be too advanced for us to catch up, and business models might become irrelevant.

It's a very low risk to experiment with the technology because there's a lot of proven value out there. If you look at research, you see that. The technology brings a lot of productivity gains.

A research paper from McKinsey that came out two weeks ago talks about forty percent of developers' and product managers' time being saved.

We're also talking about three to fifteen percent higher revenues and ten to twenty percent ROI for companies implementing Gen AI.

Evolving customer expectations and business models

Customer expectations will keep evolving, and this technology will change business models.

They’re already expecting a high level of personalization from companies that they buy from regularly. About seventy percent of customers have that expectation, which will keep evolving. 

I use Amazon when ordering online in Berlin, and I have such great customer service that it's hard to use another application. It becomes an expectation that you get that level of service. It's important to think about this technology and how it will affect your industry. And, like I said, we're yet again behind our American counterparts.